MU Group (formerly known as Market Union Co., Ltd.) was founded at the end of 2003 and has been dedicated to the fields of export trade and cross-border e-commerce ever since. Today, the Group has grown into a large enterprise with over 60 business divisions and subsidiaries. It operates six major centers in Ningbo, Yiwu, Shanghai (Yangpu District, Hongqiao CBD), Hangzhou (Xihu District, Binjiang District), Shenzhen (Longgang District, Futian District), and Chengdu. Adhering to a "regional leadership" strategy, MU Group strives to become an industry benchmark in every market it enters. Additionally, the Group has established branches in nine domestic locations, including Ningbo (Jiangbei District, Southern Business District), Cixi, Qingdao, Nanjing, Quanzhou, Jinjiang, Shantou, and Guangzhou. It also operates four production bases in Ningbo, Yiwu, and Vietnam, gradually building an integrated supply chain system that covers production, procurement, and sales.
Through its "dual-track business model" of buying and selling, MU Group has set up procurement and sales branches in key global cities such as Hanoi, Ho Chi Minh City, Jakarta, Manila, Istanbul, Mumbai, Paris, London, Moscow, Mexico City, and Panama, enabling localized operations and resource integration. The Group aims to become China's first full-category supply chain management company to go global, committed to providing worldwide customers with highly cost-effective Chinese products and services.
Currently, MU Group has grown into one of the largest corporate groups in Zhejiang Province in terms of self-operated export scale and number of employees. It is projected that by 2026, the Group's total export volume will reach USD 1.5 billion, with approximately 4,000 employees and a combined office and warehouse area exceeding 250,000 square meters. Assisting Western clients with procurement management and product design in Asia has long been a core business of the Group. Its client portfolio includes global leading retailers, world-renowned brands, and Fortune Global 500 companies, while also providing fragmented and flexible procurement services to overseas small and medium-sized retailers, brand owners, importers, cross-border e-commerce companies, social media KOLs, and TikTok livestreamers.